In my experience so far online keyword research for SEO seems to be a very misunderstood topic. There seem to be misconceptions all around as well as different techniques that people not only use to find keyword but also targeting them.
I have created this article to add some clarity to the situation. This is what I refer to as the ultimate cheat sheet on keyword research to find the best keywords for search engines.
Best Keywords For Search Engines
The first thing you’d need to find these awesome keywords for your articles is an equally awesome keyword research tool. When you have a keyword research tool like Jaaxy at your disposal you can accurately access the important information you will need to determine which keywords are good and which are bad.
You would be able to find out more about keywords you are looking to rank for. You will be able to see what the traffic and competition are like and the same information other similar keywords as well.
The keywords you should be looking for should have the following characteristics:
- Low Competition
- High Traffic
- Attainable Ranking
These characteristics are in the order of importance first and I will explain why that is when I talk more about them below.
This is the most important aspect of good keywords hands down. I mean what good would a keyword be if you have to compete with thousands of other pages for that one keyword unless, of course, your website is a large authority that can dominate rankings once they publish a new article. I don’t think you are, after all if you were you wouldn’t be reading this.
So when researching a new keyword you want to make sure the number of competing pages is very low. This way you’d have an easier time getting high rankings for that keyword. In Jaaxy, this is indicated by QSR which stands for Quoted Search Results. You typically want this number to be underneath 300 or at the very most 400.
As you could guess the lower this number is the better for your ranking efforts. A keyword with a QSR of 400 would take a heck of a lot longer and more effort to rank for than one that is under 20.
Now for the traffic characteristic you care about the most, we all do. Who wants to write content that no one sees? No one that’s who. So you want to make sure that this keyword is being searched for at least a bit. This way you’re not writing content for yourself.
Inside your keyword tool, you want to make sure the keyword gets at least 50 searches per month which could lead to a lot of traffic after all this would be targeted in one post by you. Can you imagine getting at the very least 30 hits on one single post in search engines? That traffic could add up pretty quickly with other posts like that and be very profitable for you.
Now for me to explain why I think that this is the second most important characteristic. Let’s say you had a choice between two keywords, one was receiving 5000 searches per month and had 350 competing pages and the other was only getting 30 searches per month and had only one competing page. It would be way more beneficial to target the second one cause you would be pretty much guaranteed first-page rankings.
The other keyword would cause you have to put in a lot of work in hopes of getting high rankings. Also, chances are with a keyword with that much competition ha already been targeted by many authority sites and good luck trying to outrank already established sites.
The final characteristic which is the least important of all the three is checking if high rankings are attainable for this keyword. What I mean by this is that you want to make sure that an authority site or at least a highly linked to page is already sitting at the top of the rankings.
In Jaxxy, you can easily check this out and find out very detailed information. You can go to the search analysis section and see how many backlinks the page has, how many words are on the page, even the meta description the page has. See the example below:
The keyword I searched here was affiliate marketing and these are the two top ranked results for that keyword. In a situation like this, I’d keep looking cause quite frankly there’s no chance in hell of outranking Wikipedia or Forbes in search engine results, especially Wikipedia.
Anyways, as you can see you get a good idea of what the competition has done to achieve their ranked position and you’d know what you’d have to accomplish if your were to go after that keyword. Just don’t try to outrank sites like Forbes and Wikipedia and you’d perform just fine in the search engines.
Now that you have all the knowledge of how to find the best keywords for search engines, the rest is up to you to properly target those keywords and achieve high rankings in search engines. Along with that, you also need to create good quality website content that will also boost your efforts to achieve and maintain those rankings.
I hope you have found this article to be useful for you in your online efforts and would be happy to help you out if you have further questions. Please feel free to leave them in the comments section below and also chime into the discussion about any other aspects that you find important about keywords.